You probably didn't wake up today expecting an entirely new search experience.
But — Bing! — here it is.
So, why a new search engine? Why the new name? Why now?
Well, because even though search is a pretty amazing thing, the current state of search engines has some equally amazing statistics.
So far in 2009, there are four and a half websites created EVERY SECOND as the web continues to expand. While more searchable information is cool, nearly half of all searches don’t result in the answer that people are seeking.
At the same time, the way the world searches is changing. You want more than just information. You want knowledge that leads to action.
The truth is you've evolved. It's time search caught up.
So we had an idea. Start over. And we did.
We took a new approach to go beyond search to build what we call a decision engine. With a powerful set of intuitive tools on top of a world class search service, Bing will help you make smarter, faster decisions. We included features that deliver the best results, presented in a more organized way to simplify key tasks and help you make important decisions faster.
And features like cashback, where we actually give you money back on great products, and Price Predictor, which actually tells you when to buy an airline ticket in order to help get you the best price — help you make smarter decisions, and put money back in your pocket.
We sincerely hope that the next time you need to make an important decision, you'll Bing and decide.
Thank you,
Bing Team, Microsoft
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NEW YORK, May 29 — Microsoft has been bloodied and repeatedly humbled in its battle with Google in online search.
That explains why Steven A. Ballmer, the typically bullish and boisterous chief executive of Microsoft, is speaking cautiously about his company’s latest volley against Google, a new version of its search engine that Ballmer demonstrated publicly for the first time at a technology conference yesterday.
“I’m optimistic that we’re taking a big first step,” Ballmer said in an interview last week at Microsoft’s headquarters in Redmond. “And yet I want to be realistic. We’ve got to take a lot more steps.”
There have already been many missteps. Despite investing billions of dollars in its search engine technology over the years, Microsoft has watched Google steadily eat away at its market share. This time it is taking a more precise approach, working to help searchers with specific online tasks. It will back its latest release with one of the biggest marketing efforts in its history. And it has come up with a new name, Bing, that will replace the confusing Live Search.
Microsoft is so eager to catch up that it bid nearly US$50 billion (RM175 billion) last year to buy Yahoo, the No. 2 search company behind Google. Ballmer is no longer interested in buying Yahoo but still hopes the two companies will find a way to team up to take on Google in search, and talks on a partnership are continuing.
For now, however, Microsoft is proceeding on its own. Bing represents the fruit of more than a year of research showing that while users say they are generally satisfied with Web search services, their behaviour suggests that they often stumble as they rely on search engines to complete certain tasks.
Those include things like deciding what camera to buy, where to go on a trip or how to better understand a medical diagnosis. Bing offers an array of new features that are aimed at simplifying those tasks, and it is meant to eventually expand to cover more of them.
“We are pushing beyond the way search works today,” said Yusuf Mehdi, senior vice-president of Microsoft’s online audience business group.
In April, Microsoft accounted for 8.2 per cent of searches in the United States, a small fraction of Google’s 64.2 per cent, according to comScore. Yahoo’s share was 20.4 per cent. Ballmer is confident that with Bing, Microsoft can begin clawing its way back up the share rankings.“I hope over the next year we’ll see small results,” Ballmer said. Mixing confidence with a dose of realism, he added: “Big as a percentage of our share and small as a percentage, maybe, of Google’s share.” — NYT
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